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Why Promoting Employee Development Matters

If you can’t meet your employees’ need for professional growth, they will trade your company for one that can. They want the opportunity to be better – which means you need to invest in employee development today.

What Is Employee Development?

Employee development is the process by which employers enhance their employees’ skills and prepare them for future roles within the organisation. This initiative involves training employees to align with the company’s long-term goals. Employee development is an investment that costs time and money; however, those investments will pay off in the form of employee retention.

Collaborative Efforts

Employee development is a collaborative effort between employers and employees. Employers must work closely with their staff to understand their career aspirations and create tailored development plans that foster growth. Typical employee development plans may include:

  • Enrolment in educational programmes
  • Training modules
  • Research projects (e.g., conducting and presenting findings)
  • Mentorship opportunities
  • Short-term assignments

The Importance of Employee Development

Improving Employee Retention

Investing in employee development significantly enhances retention rates. According to LinkedIn’s Workforce Learning Report, 94% of employees would remain with a company if it invested in their development. This is particularly true for younger generations, such as Gen Z and millennials, who prioritise growth opportunities. When employees feel valued and see a clear path for progression, their morale and performance improve, leading to greater job satisfaction and loyalty.

Training Future Leaders

Employee development programmes are also crucial for identifying and nurturing leadership potential within the organisation. By investing in employees who show promise, companies can cultivate future leaders from within their ranks. This approach not only ensures a smoother transition when leadership changes occur but also fosters a sense of loyalty and respect among employees. According to Joblist, managers promoted from within are generally more respected by their peers, with two-thirds of employees preferring supervisors who have risen through the company’s ranks.

Attracting Top Talent

Top talent is attracted to companies that prioritise employee development. A robust development plan sets a company apart. It signals to potential hires that the organisation is committed to their long-term success and growth. By showcasing a commitment to employee development, companies can attract ambitious professionals who seek more than just a paycheck; they want to make meaningful contributions to the company’s goals.

Building a More Experienced Workforce

An effective employee development programme ensures that employees continuously enhance their skills. This ongoing growth prepares them to handle increased responsibilities. Companies that neglect employee training risk falling behind competitors who are leveraging new technologies and practices. A well-trained workforce is not only more competent but also more adaptable, ensuring the company remains competitive in a rapidly changing market.


For businesses aiming to build long-term relationships with their employees, prioritising professional growth is essential. Although investing in employee development requires resources, the benefits outweigh the costs. You will foster a satisfied and loyal workforce while also ensuring the future success and stability of your company.