Ireland is trailing behind other countries in the adoption of artificial intelligence in the workplace, according to a recent PwC study examining attitudes to AI among workers globally. The report, which surveyed almost 50,000 employees across 48 countries and regions, including just over 1,000 workers in Ireland, highlights a gap between awareness of AI and its regular use at work.
While interest in AI continues to grow, the findings suggest that Irish organisations have yet to fully embed the technology into everyday business practices.
Low Daily Use Despite Growing Awareness
The report found that daily use of generative AI in Ireland stands at approximately 10 per cent, compared with a global average of 14 per cent. Although this represents a significant increase from just 3 per cent last year, PwC describes the overall figure as low. Use of AI agents remains even more limited, with only 3 per cent of Irish workers using them regularly, compared to 6 per cent globally.
Despite this, 43 per cent of Irish workers reported using some form of AI in their role over the past 12 months, indicating that many employees are experimenting with the technology rather than relying on it consistently.
Productivity and Creativity Gains for AI Users
Workers who do use AI report clear benefits. Two thirds of Irish AI users say it has improved their productivity, while 64 per cent report higher quality work. More than half also say AI has increased creativity in their roles. However, these figures remain below global averages, suggesting Irish organisations may not yet be maximising AI’s potential.
PwC Ireland director and AI adoption lead Laoise Mullane said the future of work is already being shaped by AI, with the greatest benefits being realised by organisations that adopt it early and strategically.
Skills, Culture and the Need to Move Beyond Pilots
The report emphasises that many organisations remain stuck at the pilot stage, testing AI tools without rolling them out more widely. To unlock real value, PwC argues that businesses must invest in upskilling their workforce and rethink how work is done, rather than simply improving existing processes.
However, access to learning and development remains uneven. Just 57 per cent of Irish workers say they have the resources they need to develop new skills, while fewer than half feel their workplace encourages learning through trial and error. PwC warns that without a stronger learning culture, Ireland risks falling further behind as AI continues to reshape the workplace.
The Importance of Workplace AI Policies
Having clear AI in the workplace policies is essential to facilitate adoption and ensure the technology is used correctly, safely, and effectively. These policies help set expectations, guide ethical use, and provide a framework for training and accountability. For organisations looking to implement AI strategically and responsibly, contact GHR Consulting today to get expert guidance and support.